Paper or Plastic? We have you covered!
Advertising through radio: Radio advertisements have seen a pretty significant jump in desirability lately. Many companies that have been mostly web based are now realizing that they can capture some relatively inexpensive attention by expanding their advertising to traditional radio. This doesn’t mean that you have missed your chance. The rates are steadily increasing, but …
Before doing some research I assumed that producing and airing an ad on TV would be so cost prohibitive that it could never be feasible for a small retailer or restaurant. It was pretty surprising to find that with a little digital elbow grease you can produce a decent video starting at $400 and get it aired on cable networks for as little as $150 a month.
Starting an advertising program as a small business owner is quite the balancing act. It’s hard to toss out money without any guarantee that any will come back. That’s why I’ve gathered the cheapest (and sometimes free!) ways to jump into many of the different advertising mediums and test their effectiveness in your specific market.
Running a cost effective marketing campaign for a small business wholly depends on finding creative and cheap methods to drive interest. The deep pockets just aren’t there to fund campaigns that will take month’s or years (if ever) to see results. So I get excited when I learn to use a tool that that actually …
Recently I stopped by a great little shop in one of the shopping districts around town. Normally I’ll drop in with my daughter while we are walking around and I’ll let her pick out a small trinket or toy. The staff is always great to talk to and even when the owner is in she …
Selling online isn’t as easy as most make it out to be. Creating a website doesn’t simply follow the line “If you build it, they will come” Generating traffic requires some serious planning. Here we will discuss one of the most important aspects of building a great campaign to draw customers. Keyword Research Whether you …
Bio-degradable plastic bags have been around for about 30 years. With recent developments are they actually a legitimate environmental savior? Since the terms can be quite confusing we will start with some definitions. Degradable Plastic is simply plastic that will degrade faster than normal plastic. Bio-degradable refers to material that will degrade due to micro-organisms …
How many times have you cut your shopping short due to oppressive sales people? I know I have left quite a few stores just to escape the constant sell sell sell. More than ever customers are seeking stores that have friendly, helpful employees. Any perceived sales push is greeted with distrust and is now counterproductive …
Custom gift boxes and retail boxes have grown in popularity through the last several years. Due to recent advances in technology, you can now create your own custom gift boxes and share them with the people that you care about. Whatever gift you may choose to send to a friend or family member can now …
Many businesses have begun purchasing wholesale paper bags for their shoppers. Whether you’re at the grocery store, the mall, or your favorite retail shop, you probably have received a paper bag with the store’s emblem or logo, as well as a picture of a promotional item. Wholesale paper bags are not cheap, for while you …
